AboutOutside = Balance
What I Do
Product & Packaging Design
Innovative packaging and product design solutions for retail facing products with extensive experience in the board game industry.
Brand Identity, marketing collateral, layout design, magazines, advertisements, social media graphics, email graphics; really anything from a business card to billboard designs.
Website design and WordPress front-end development, content management, web hosting, and domain registration.
Arlo has been working in the creative field for about 10 years and has started as a creative freelancer and lead a small marketing office before he found his calling in product and packaging design. As lead creative designer, Arlo works closely with project managers and the production team to create innovative design solutions for products, packaging, as well as print and web based media.
He is responsible for product research, concept development, and design execution including illustration, photography, layout design, die line creation, and prototyping. he served as lead designer on several projects, including the Game of Thrones™ and The Walking Dead® Editions of Monopoly®, National Parks and Harry Potter™ Editions of Trivial Pursuit®, Back to the Future™ Edition of Yahtzee®, and Target Exclusives such as Blank Slate – The Game where great minds think alike, or the new, outrageous adult party game Privacy – The S#!t you wanna know, but never asked.
Arlo works directly with project managers and licensors such as HBO, Universal Studios, and Disney to ensure brand standards and project deadlines are met. His excellent customer service and problem solving skills help him see projects through from start to finish while effectively communicating with key players along the way.
When Arlo “unplugs” from technology he likes to spend his time outdoors with his wife and two dogs.
~Wolfgang “Arlo” Hitzemann
Responsible Craft – Environmental Friendly Bamboo Coasters
We’ve all seen the pressed cardboard coaster — they’re everywhere these days. Some of us collect them. Some re-use them a couple of times. But let’s be honest… 90% of the time they are disposed of, or your dog makes a midnight snack out of them.
Waste no more! The coasters at Responsible Craft are built to last. My goal is to create a coaster that people resonate with, collect and keep around not just to protect your furniture, but to enjoy their beauty as a piece of art, and oh – yea – they’re environmentally friendly too! Check out Responsible Craft for a custom set of coasters.