A brand refresh for a game series with unlimited expansion possibilities.

Reimagined the classic 10 Days game as a contemporary, timeless experience, developing a fresh visual direction that balances the feel of a travel guide with the interactivity of a board game.

Explored multiple creative directions before establishing an approachable, inclusive visual style designed to adapt across different destinations and future editions.

Led creative development from the ground up, including logo and brand identity, art direction, UI/UX design, color accessibility testing, and graphic design.

Collaborated with illustrator Gustaf Hjalmars to develop an adaptable illustration style that supported the vision for an expandable game series.

As the second release in the series, 10 Days in the National Parks brought the established visual identity into a new setting. I led art direction and graphic design for this edition, adapting the visual system to celebrate America’s national parks while maintaining a cohesive experience across the series.

The 10 Days series found success in mass-market retail, with the National Parks edition now available at National Parks gift shops across the country.